September 21, 2024 Journal article Open Access

Dr. Jenifer Lawrence

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    <subfield code="a">Consumers' Conduct, Modern Digital Era, Marketing Management.</subfield>
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    <subfield code="a">An Investigation on the Consumers' Conduct in the Modern  Digital Era and it's Implications for Marketing Management: A Global Perspective</subfield>
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    <subfield code="a">&lt;p&gt;Abstract&lt;/p&gt;

&lt;p&gt;The research being conducted looks into how customer behavior is changing in the digital era and how marketing management&lt;/p&gt;

&lt;p&gt;methods are affected globally. The study uses a cross-sectional methodology to collect data from 200 different participants using a&lt;/p&gt;

&lt;p&gt;purposive sample strategy. The study&amp;#39;s goals are to classify global trends in consumer behavior and evaluate the influence of&lt;/p&gt;

&lt;p&gt;modern digital-era behavior on marketing strategies. The robustness of the measurement items is confirmed by reliability analysis,&lt;/p&gt;

&lt;p&gt;and participant characterization is improved by demographic analysis. ANOVA and regression analysis offer a thorough grasp of&lt;/p&gt;

&lt;p&gt;the correlations and significance, confirming that customer behavior in the digital age has a positive and highly significant&lt;/p&gt;

&lt;p&gt;influence on marketing management tactics. All things considered; this research offers insights that are vital for companies&lt;/p&gt;

&lt;p&gt;navigating the challenges of the contemporary digital era.&lt;/p&gt;</subfield>
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