Journal article Open Access
An Investigation on the Consumers' Conduct in the Modern Digital Era and it's Implications for Marketing Management: A Global Perspective
Dr. Jenifer Lawrence
Abstract
The research being conducted looks into how customer behavior is changing in the digital era and how marketing management
methods are affected globally. The study uses a cross-sectional methodology to collect data from 200 different participants using a
purposive sample strategy. The study's goals are to classify global trends in consumer behavior and evaluate the influence of
modern digital-era behavior on marketing strategies. The robustness of the measurement items is confirmed by reliability analysis,
and participant characterization is improved by demographic analysis. ANOVA and regression analysis offer a thorough grasp of
the correlations and significance, confirming that customer behavior in the digital age has a positive and highly significant
influence on marketing management tactics. All things considered; this research offers insights that are vital for companies
navigating the challenges of the contemporary digital era.
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- Publication date:
- September 21, 2024
- DOI:
-
- Keyword(s):
- Consumers' Conduct, Modern Digital Era, Marketing Management.
- License (for files):
- Creative Commons Attribution