September 21, 2024 Journal article Open Access

Dr. Jenifer Lawrence

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  <dc:creator>Dr. Jenifer Lawrence</dc:creator>
  <dc:date>2024-09-21</dc:date>
  <dc:description>Abstract

The research being conducted looks into how customer behavior is changing in the digital era and how marketing management

methods are affected globally. The study uses a cross-sectional methodology to collect data from 200 different participants using a

purposive sample strategy. The study's goals are to classify global trends in consumer behavior and evaluate the influence of

modern digital-era behavior on marketing strategies. The robustness of the measurement items is confirmed by reliability analysis,

and participant characterization is improved by demographic analysis. ANOVA and regression analysis offer a thorough grasp of

the correlations and significance, confirming that customer behavior in the digital age has a positive and highly significant

influence on marketing management tactics. All things considered; this research offers insights that are vital for companies

navigating the challenges of the contemporary digital era.</dc:description>
  <dc:identifier>https://zenodo.org/record/8398</dc:identifier>
  <dc:identifier>10.20372/nadre:8398</dc:identifier>
  <dc:identifier>oai:zenodo.org:8398</dc:identifier>
  <dc:relation>doi:10.20372/nadre:8397</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>http://www.opendefinition.org/licenses/cc-by</dc:rights>
  <dc:subject>Consumers' Conduct, Modern Digital Era, Marketing Management.</dc:subject>
  <dc:title>An Investigation on the Consumers' Conduct in the Modern  Digital Era and it's Implications for Marketing Management: A Global Perspective</dc:title>
  <dc:type>info:eu-repo/semantics/article</dc:type>
  <dc:type>publication-article</dc:type>
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