September 21, 2024 Journal article Open Access

Dr. Jenifer Lawrence

JSON Export

{
  "files": [
    {
      "links": {
        "self": "https://nadre.ethernet.edu.et/api/files/46517d72-f7fa-45a6-9523-178864c572db/Dr%20Jenifer%20%28n%20Investigation%20on%20the%20Consumers%27%20Conduct%29.pdf"
      }, 
      "checksum": "md5:21c68a70a0510eca2d5b38107eaa3399", 
      "bucket": "46517d72-f7fa-45a6-9523-178864c572db", 
      "key": "Dr Jenifer (n Investigation on the Consumers' Conduct).pdf", 
      "type": "pdf", 
      "size": 654670
    }
  ], 
  "owners": [
    68
  ], 
  "doi": "10.20372/nadre:8398", 
  "stats": {}, 
  "links": {
    "doi": "https://doi.org/10.20372/nadre:8398", 
    "conceptdoi": "https://doi.org/10.20372/nadre:8397", 
    "bucket": "https://nadre.ethernet.edu.et/api/files/46517d72-f7fa-45a6-9523-178864c572db", 
    "conceptbadge": "https://nadre.ethernet.edu.et/badge/doi/10.20372/nadre%3A8397.svg", 
    "html": "https://nadre.ethernet.edu.et/record/8398", 
    "latest_html": "https://nadre.ethernet.edu.et/record/8398", 
    "badge": "https://nadre.ethernet.edu.et/badge/doi/10.20372/nadre%3A8398.svg", 
    "latest": "https://nadre.ethernet.edu.et/api/records/8398"
  }, 
  "conceptdoi": "10.20372/nadre:8397", 
  "created": "2025-07-09T11:20:51.758646+00:00", 
  "updated": "2025-07-09T11:20:51.812245+00:00", 
  "conceptrecid": "8397", 
  "revision": 1, 
  "id": 8398, 
  "metadata": {
    "access_right_category": "success", 
    "doi": "10.20372/nadre:8398", 
    "description": "<p>Abstract</p>\n\n<p>The research being conducted looks into how customer behavior is changing in the digital era and how marketing management</p>\n\n<p>methods are affected globally. The study uses a cross-sectional methodology to collect data from 200 different participants using a</p>\n\n<p>purposive sample strategy. The study&#39;s goals are to classify global trends in consumer behavior and evaluate the influence of</p>\n\n<p>modern digital-era behavior on marketing strategies. The robustness of the measurement items is confirmed by reliability analysis,</p>\n\n<p>and participant characterization is improved by demographic analysis. ANOVA and regression analysis offer a thorough grasp of</p>\n\n<p>the correlations and significance, confirming that customer behavior in the digital age has a positive and highly significant</p>\n\n<p>influence on marketing management tactics. All things considered; this research offers insights that are vital for companies</p>\n\n<p>navigating the challenges of the contemporary digital era.</p>", 
    "license": {
      "id": "cc-by"
    }, 
    "title": "An Investigation on the Consumers' Conduct in the Modern  Digital Era and it's Implications for Marketing Management: A Global Perspective", 
    "relations": {
      "version": [
        {
          "count": 1, 
          "index": 0, 
          "parent": {
            "pid_type": "recid", 
            "pid_value": "8397"
          }, 
          "is_last": true, 
          "last_child": {
            "pid_type": "recid", 
            "pid_value": "8398"
          }
        }
      ]
    }, 
    "keywords": [
      "Consumers' Conduct, Modern Digital Era, Marketing Management."
    ], 
    "publication_date": "2024-09-21", 
    "creators": [
      {
        "affiliation": "Woldia University", 
        "name": "Dr. Jenifer Lawrence"
      }
    ], 
    "access_right": "open", 
    "resource_type": {
      "subtype": "article", 
      "type": "publication", 
      "title": "Journal article"
    }, 
    "related_identifiers": [
      {
        "scheme": "doi", 
        "identifier": "10.20372/nadre:8397", 
        "relation": "isVersionOf"
      }
    ]
  }
}