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An Investigation on the Consumers' Conduct in the Modern Digital Era and it's Implications for Marketing Management: A Global Perspective

Dr. Jenifer Lawrence

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@misc{dr_jenifer_lawrence_2024_8398,
  author       = {Dr. Jenifer Lawrence},
  title        = {{An Investigation on the Consumers' Conduct in the 
                   Modern  Digital Era and it's Implications for
                   Marketing Management: A Global Perspective}},
  month        = sep,
  year         = 2024,
  publisher    = {National Academic Digital Repository of Ethiopia},
  doi          = {10.20372/nadre:8398},
  url          = {https://doi.org/10.20372/nadre:8398}
}
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Publication date:
September 21, 2024
DOI:
10.20372/nadre:8398

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Keyword(s):
Consumers' Conduct, Modern Digital Era, Marketing Management.
License (for files):
Creative Commons Attribution

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