September 21, 2024 Journal article Open Access

Dr. Jenifer Lawrence

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{
  "DOI": "10.20372/nadre:8398", 
  "author": [
    {
      "family": "Dr. Jenifer Lawrence"
    }
  ], 
  "issued": {
    "date-parts": [
      [
        2024, 
        9, 
        21
      ]
    ]
  }, 
  "abstract": "<p>Abstract</p>\n\n<p>The research being conducted looks into how customer behavior is changing in the digital era and how marketing management</p>\n\n<p>methods are affected globally. The study uses a cross-sectional methodology to collect data from 200 different participants using a</p>\n\n<p>purposive sample strategy. The study&#39;s goals are to classify global trends in consumer behavior and evaluate the influence of</p>\n\n<p>modern digital-era behavior on marketing strategies. The robustness of the measurement items is confirmed by reliability analysis,</p>\n\n<p>and participant characterization is improved by demographic analysis. ANOVA and regression analysis offer a thorough grasp of</p>\n\n<p>the correlations and significance, confirming that customer behavior in the digital age has a positive and highly significant</p>\n\n<p>influence on marketing management tactics. All things considered; this research offers insights that are vital for companies</p>\n\n<p>navigating the challenges of the contemporary digital era.</p>", 
  "title": "An Investigation on the Consumers' Conduct in the Modern  Digital Era and it's Implications for Marketing Management: A Global Perspective", 
  "type": "article-journal", 
  "id": "8398"
}