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The Effect of Sales Skills on Sales Performance: The Case of Habesha Construction Materials and Development (HCMD)

Samrawit Tesfagiyorgis


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    "description": "<p>The objectives of the present study were to understand the influence of sales skills dimensions<br>\nwhich are: interpersonal skills, salesmanship skills, technical skills and marketing skills on sales<br>\nperformances of salespeople, in the case of Habesha Real Estate. This is an empirical study with<br>\nquantitative research design and particularly, utilizing correlation research methodology. Data<br>\nhas been collected using self-report questionnaire and all sales agents within the organization<br>\nwere included as respondents (n = 62, 95% response rate). The data has been analyzed using<br>\nSPSS software employing the descriptive statistics, Pearson&rsquo;s correlation and hierarchical<br>\nregression statistical techniques.</p>", 
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