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Determinants of Customer Based Brand Equity: Experience from 'Habesha' and 'St. Geroge' Beer Brands in Addis Ababa

Yoseph Aklilu

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@misc{yoseph_aklilu_2020_4260,
  author       = {Yoseph Aklilu},
  title        = {{Determinants of Customer Based Brand Equity: 
                   Experience from 'Habesha' and 'St. Geroge' Beer
                   Brands in Addis Ababa}},
  month        = jul,
  year         = 2020,
  publisher    = {National Academic Digital Repository of Ethiopia},
  doi          = {10.20372/nadre:4260},
  url          = {https://doi.org/10.20372/nadre:4260}
}
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Publication date:
July 1, 2020
DOI:
10.20372/nadre:4260

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