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THE EFFECT OF PRE-SHIPMENT EXPORT CREDIT DELIVERY SYSTEM ON CUSTOMER RETENTION: A CASE OF COMMERCIAL BANK OF ETHIOPIA

Solomon Yeshitila


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{
  "description": "<p>The aim of this thesis is to assess the effect of pre-shipment export credit delivery system on<br>\ncustomer retention for case of commercial bank of Ethiopia.This descriptive study adopting a<br>\nquantitative research techniques answers four basic research questions. The general objective of<br>\nthis paper has been identified the effect of internal procedure of pre-shipment export credit on<br>\ncustomer retention this internal credit delivery system categorized to customer classification,<br>\ncredit processing and loan follow up. As data collection instrument, questionnaire was adopted<br>\nafter securing written approval and in consultation with the advisor. The reliability of the tool<br>\napplied was tested and obtained a Cronbach alpha value. The questionnaire was administered to<br>\nwho have pre-shipment loan taken from the CBE and Customer relationship mangers of CBE.<br>\nThe paper reveals that the result obtained for the effect of pre-shipment export credit delivery<br>\nsystem on customer retention was above the mean score and in the result of this study as per the<br>\nbankers&rsquo; perception loan follow-up and customer classification dimensions are identified as<br>\nsignificantly influencing customer retention. On the other hand, based on the customers&rsquo;<br>\nperception loan follow-up and credit processing dimensions are identified as significantly<br>\ninfluencing customer retention. To conclude that by improving the customers&rsquo; perception<br>\ntowards the loan follow-up and credit processing dimensions by focusing on the areas on which<br>\nrelatively poor perception was observed the two credit sub-process can improve customer<br>\nretention which in turn has a significant effect on attracting new customers</p>", 
  "license": "http://www.opendefinition.org/licenses/cc-by", 
  "creator": [
    {
      "@type": "Person", 
      "name": "Solomon Yeshitila"
    }
  ], 
  "headline": "THE EFFECT OF PRE-SHIPMENT EXPORT CREDIT DELIVERY SYSTEM ON CUSTOMER RETENTION: A CASE OF COMMERCIAL BANK OF ETHIOPIA", 
  "image": "https://zenodo.org/static/img/logos/zenodo-gradient-round.svg", 
  "datePublished": "2019-05-01", 
  "url": "https://nadre.ethernet.edu.et/record/4198", 
  "@context": "https://schema.org/", 
  "identifier": "https://doi.org/10.20372/nadre:4198", 
  "@id": "https://doi.org/10.20372/nadre:4198", 
  "@type": "ScholarlyArticle", 
  "name": "THE EFFECT OF PRE-SHIPMENT EXPORT CREDIT DELIVERY SYSTEM ON CUSTOMER RETENTION: A CASE OF COMMERCIAL BANK OF ETHIOPIA"
}
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