May 1, 2019 Thesis Open Access

Solomon Yeshitila

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    "description": "<p>The aim of this thesis is to assess the effect of pre-shipment export credit delivery system on<br>\ncustomer retention for case of commercial bank of Ethiopia.This descriptive study adopting a<br>\nquantitative research techniques answers four basic research questions. The general objective of<br>\nthis paper has been identified the effect of internal procedure of pre-shipment export credit on<br>\ncustomer retention this internal credit delivery system categorized to customer classification,<br>\ncredit processing and loan follow up. As data collection instrument, questionnaire was adopted<br>\nafter securing written approval and in consultation with the advisor. The reliability of the tool<br>\napplied was tested and obtained a Cronbach alpha value. The questionnaire was administered to<br>\nwho have pre-shipment loan taken from the CBE and Customer relationship mangers of CBE.<br>\nThe paper reveals that the result obtained for the effect of pre-shipment export credit delivery<br>\nsystem on customer retention was above the mean score and in the result of this study as per the<br>\nbankers&rsquo; perception loan follow-up and customer classification dimensions are identified as<br>\nsignificantly influencing customer retention. On the other hand, based on the customers&rsquo;<br>\nperception loan follow-up and credit processing dimensions are identified as significantly<br>\ninfluencing customer retention. To conclude that by improving the customers&rsquo; perception<br>\ntowards the loan follow-up and credit processing dimensions by focusing on the areas on which<br>\nrelatively poor perception was observed the two credit sub-process can improve customer<br>\nretention which in turn has a significant effect on attracting new customers</p>", 
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    "title": "THE EFFECT OF PRE-SHIPMENT EXPORT CREDIT DELIVERY SYSTEM ON CUSTOMER RETENTION: A CASE OF COMMERCIAL BANK OF ETHIOPIA", 
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