Thesis Open Access

THE EFFECT OF PRE-SHIPMENT EXPORT CREDIT DELIVERY SYSTEM ON CUSTOMER RETENTION: A CASE OF COMMERCIAL BANK OF ETHIOPIA

Solomon Yeshitila


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  <identifier identifierType="DOI">10.20372/nadre:4198</identifier>
  <creators>
    <creator>
      <creatorName>Solomon Yeshitila</creatorName>
    </creator>
  </creators>
  <titles>
    <title>THE EFFECT OF PRE-SHIPMENT EXPORT CREDIT DELIVERY SYSTEM ON CUSTOMER RETENTION: A CASE OF COMMERCIAL BANK OF ETHIOPIA</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2019</publicationYear>
  <dates>
    <date dateType="Issued">2019-05-01</date>
  </dates>
  <resourceType resourceTypeGeneral="Text">Thesis</resourceType>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://nadre.ethernet.edu.et/record/4198</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.20372/nadre:4197</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/aau</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/zenodo</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="http://www.opendefinition.org/licenses/cc-by">Creative Commons Attribution</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;The aim of this thesis is to assess the effect of pre-shipment export credit delivery system on&lt;br&gt;
customer retention for case of commercial bank of Ethiopia.This descriptive study adopting a&lt;br&gt;
quantitative research techniques answers four basic research questions. The general objective of&lt;br&gt;
this paper has been identified the effect of internal procedure of pre-shipment export credit on&lt;br&gt;
customer retention this internal credit delivery system categorized to customer classification,&lt;br&gt;
credit processing and loan follow up. As data collection instrument, questionnaire was adopted&lt;br&gt;
after securing written approval and in consultation with the advisor. The reliability of the tool&lt;br&gt;
applied was tested and obtained a Cronbach alpha value. The questionnaire was administered to&lt;br&gt;
who have pre-shipment loan taken from the CBE and Customer relationship mangers of CBE.&lt;br&gt;
The paper reveals that the result obtained for the effect of pre-shipment export credit delivery&lt;br&gt;
system on customer retention was above the mean score and in the result of this study as per the&lt;br&gt;
bankers&amp;rsquo; perception loan follow-up and customer classification dimensions are identified as&lt;br&gt;
significantly influencing customer retention. On the other hand, based on the customers&amp;rsquo;&lt;br&gt;
perception loan follow-up and credit processing dimensions are identified as significantly&lt;br&gt;
influencing customer retention. To conclude that by improving the customers&amp;rsquo; perception&lt;br&gt;
towards the loan follow-up and credit processing dimensions by focusing on the areas on which&lt;br&gt;
relatively poor perception was observed the two credit sub-process can improve customer&lt;br&gt;
retention which in turn has a significant effect on attracting new customers&lt;/p&gt;</description>
  </descriptions>
</resource>
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