Thesis Open Access
Solomon Yeshitila
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<identifier identifierType="DOI">10.20372/nadre:4198</identifier>
<creators>
<creator>
<creatorName>Solomon Yeshitila</creatorName>
</creator>
</creators>
<titles>
<title>THE EFFECT OF PRE-SHIPMENT EXPORT CREDIT DELIVERY SYSTEM ON CUSTOMER RETENTION: A CASE OF COMMERCIAL BANK OF ETHIOPIA</title>
</titles>
<publisher>Zenodo</publisher>
<publicationYear>2019</publicationYear>
<dates>
<date dateType="Issued">2019-05-01</date>
</dates>
<resourceType resourceTypeGeneral="Text">Thesis</resourceType>
<alternateIdentifiers>
<alternateIdentifier alternateIdentifierType="url">https://nadre.ethernet.edu.et/record/4198</alternateIdentifier>
</alternateIdentifiers>
<relatedIdentifiers>
<relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.20372/nadre:4197</relatedIdentifier>
<relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/aau</relatedIdentifier>
<relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/zenodo</relatedIdentifier>
</relatedIdentifiers>
<rightsList>
<rights rightsURI="http://www.opendefinition.org/licenses/cc-by">Creative Commons Attribution</rights>
<rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
</rightsList>
<descriptions>
<description descriptionType="Abstract"><p>The aim of this thesis is to assess the effect of pre-shipment export credit delivery system on<br>
customer retention for case of commercial bank of Ethiopia.This descriptive study adopting a<br>
quantitative research techniques answers four basic research questions. The general objective of<br>
this paper has been identified the effect of internal procedure of pre-shipment export credit on<br>
customer retention this internal credit delivery system categorized to customer classification,<br>
credit processing and loan follow up. As data collection instrument, questionnaire was adopted<br>
after securing written approval and in consultation with the advisor. The reliability of the tool<br>
applied was tested and obtained a Cronbach alpha value. The questionnaire was administered to<br>
who have pre-shipment loan taken from the CBE and Customer relationship mangers of CBE.<br>
The paper reveals that the result obtained for the effect of pre-shipment export credit delivery<br>
system on customer retention was above the mean score and in the result of this study as per the<br>
bankers&rsquo; perception loan follow-up and customer classification dimensions are identified as<br>
significantly influencing customer retention. On the other hand, based on the customers&rsquo;<br>
perception loan follow-up and credit processing dimensions are identified as significantly<br>
influencing customer retention. To conclude that by improving the customers&rsquo; perception<br>
towards the loan follow-up and credit processing dimensions by focusing on the areas on which<br>
relatively poor perception was observed the two credit sub-process can improve customer<br>
retention which in turn has a significant effect on attracting new customers</p></description>
</descriptions>
</resource>
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