May 1, 2017 Thesis Open Access

MenbereTadesse

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  <dc:creator>MenbereTadesse</dc:creator>
  <dc:date>2017-05-01</dc:date>
  <dc:description>The objective of this research paper was to examine factors influencing customers’
preference to use training services of Ethiopian Aviation Academy. The researcher
thus tried to analyze the applicability of Jackson's (1982) hybrid model in regards to
brand preference of Ethiopian aviation academy. The selected conceptual framework
was on factors affecting students' college choice preference; from college
characteristics which are costs/price, reputation of the institution, academic
program/availability, facilities and advertizing was analyzed. A quantitative research
design was applied to research the causal relationship of the college choice preference
and determinants of college choice. A stratified sampling technique was conducted to
contact the sample respondents’ form the five training schools of the academy.
Applying a structured questionnaire written in English the researcher distributed to 170
trainees in person. The analysis was done using descriptive and inferential statistics by
using SPSS version 20. The research finding clearly indicates that College Reputation
has positive relationship with college choice decision/preference</dc:description>
  <dc:identifier>https://zenodo.org/record/2890</dc:identifier>
  <dc:identifier>10.20372/nadre:2890</dc:identifier>
  <dc:identifier>oai:zenodo.org:2890</dc:identifier>
  <dc:relation>doi:10.20372/nadre:2889</dc:relation>
  <dc:relation>url:https://nadre.ethernet.edu.et/communities/aau</dc:relation>
  <dc:relation>url:https://nadre.ethernet.edu.et/communities/zenodo</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>http://www.opendefinition.org/licenses/cc-by</dc:rights>
  <dc:title>ANALYZING FACTORS INFLUENCING CUSTOMERS PREFERENCE TO USE TRAINING SERVICES OF ETHIOPIAN AVIATION ACADEMY</dc:title>
  <dc:type>info:eu-repo/semantics/doctoralThesis</dc:type>
  <dc:type>publication-thesis</dc:type>
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