May 1, 2017 Thesis Open Access

MenbereTadesse

JSON-LD (schema.org) Export

{
  "description": "<p>The objective of this research paper was to examine factors influencing customers&rsquo;<br>\npreference to use training services of Ethiopian Aviation Academy. The researcher<br>\nthus tried to analyze the applicability of Jackson&#39;s (1982) hybrid model in regards to<br>\nbrand preference of Ethiopian aviation academy. The selected conceptual framework<br>\nwas on factors affecting students&#39; college choice preference; from college<br>\ncharacteristics which are costs/price, reputation of the institution, academic<br>\nprogram/availability, facilities and advertizing was analyzed. A quantitative research<br>\ndesign was applied to research the causal relationship of the college choice preference<br>\nand determinants of college choice. A stratified sampling technique was conducted to<br>\ncontact the sample respondents&rsquo; form the five training schools of the academy.<br>\nApplying a structured questionnaire written in English the researcher distributed to 170<br>\ntrainees in person. The analysis was done using descriptive and inferential statistics by<br>\nusing SPSS version 20. The research finding clearly indicates that College Reputation<br>\nhas positive relationship with college choice decision/preference</p>", 
  "license": "http://www.opendefinition.org/licenses/cc-by", 
  "creator": [
    {
      "@type": "Person", 
      "name": "MenbereTadesse"
    }
  ], 
  "headline": "ANALYZING FACTORS INFLUENCING CUSTOMERS PREFERENCE TO USE TRAINING SERVICES OF ETHIOPIAN AVIATION ACADEMY", 
  "image": "https://zenodo.org/static/img/logos/zenodo-gradient-round.svg", 
  "datePublished": "2017-05-01", 
  "url": "https://nadre.ethernet.edu.et/record/2890", 
  "@context": "https://schema.org/", 
  "identifier": "https://doi.org/10.20372/nadre:2890", 
  "@id": "https://doi.org/10.20372/nadre:2890", 
  "@type": "ScholarlyArticle", 
  "name": "ANALYZING FACTORS INFLUENCING CUSTOMERS PREFERENCE TO USE TRAINING SERVICES OF ETHIOPIAN AVIATION ACADEMY"
}