May 1, 2017 Thesis Open Access

MenbereTadesse

DataCite XML Export

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  <identifier identifierType="DOI">10.20372/nadre:2890</identifier>
  <creators>
    <creator>
      <creatorName>MenbereTadesse</creatorName>
    </creator>
  </creators>
  <titles>
    <title>ANALYZING FACTORS INFLUENCING CUSTOMERS PREFERENCE TO USE TRAINING SERVICES OF ETHIOPIAN AVIATION ACADEMY</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2017</publicationYear>
  <dates>
    <date dateType="Issued">2017-05-01</date>
  </dates>
  <resourceType resourceTypeGeneral="Text">Thesis</resourceType>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://nadre.ethernet.edu.et/record/2890</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.20372/nadre:2889</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/aau</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/zenodo</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="http://www.opendefinition.org/licenses/cc-by">Creative Commons Attribution</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;The objective of this research paper was to examine factors influencing customers&amp;rsquo;&lt;br&gt;
preference to use training services of Ethiopian Aviation Academy. The researcher&lt;br&gt;
thus tried to analyze the applicability of Jackson&amp;#39;s (1982) hybrid model in regards to&lt;br&gt;
brand preference of Ethiopian aviation academy. The selected conceptual framework&lt;br&gt;
was on factors affecting students&amp;#39; college choice preference; from college&lt;br&gt;
characteristics which are costs/price, reputation of the institution, academic&lt;br&gt;
program/availability, facilities and advertizing was analyzed. A quantitative research&lt;br&gt;
design was applied to research the causal relationship of the college choice preference&lt;br&gt;
and determinants of college choice. A stratified sampling technique was conducted to&lt;br&gt;
contact the sample respondents&amp;rsquo; form the five training schools of the academy.&lt;br&gt;
Applying a structured questionnaire written in English the researcher distributed to 170&lt;br&gt;
trainees in person. The analysis was done using descriptive and inferential statistics by&lt;br&gt;
using SPSS version 20. The research finding clearly indicates that College Reputation&lt;br&gt;
has positive relationship with college choice decision/preference&lt;/p&gt;</description>
  </descriptions>
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