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The Effectiveness of Consumer-Based Brand Equity (CBBE) Model for a Country behind: Branding Ethiopia as a Tourist Destination: Domestic Tourist Perspective in Debere Markos.

Wubeshet Molallegn

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@misc{wubeshet_molallegn_2026_23914,
  author       = {Wubeshet Molallegn},
  title        = {{The Effectiveness of Consumer-Based Brand Equity 
                   (CBBE) Model for a Country behind: Branding
                   Ethiopia as a Tourist Destination: Domestic
                   Tourist Perspective in Debere Markos.}},
  month        = jan,
  year         = 2026,
  publisher    = {National Academic Digital Repository of Ethiopia},
  doi          = {10.20372/nadre:23914},
  url          = {https://doi.org/10.20372/nadre:23914}
}
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Publication date:
January 5, 2026
DOI:
10.20372/nadre:23914

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