Thesis Open Access

The Effectiveness of Consumer-Based Brand Equity (CBBE) Model for a Country behind: Branding Ethiopia as a Tourist Destination: Domestic Tourist Perspective in Debere Markos.

Wubeshet Molallegn

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{
  "DOI": "10.20372/nadre:23914", 
  "author": [
    {
      "family": "Wubeshet Molallegn"
    }
  ], 
  "issued": {
    "date-parts": [
      [
        2026, 
        1, 
        5
      ]
    ]
  }, 
  "abstract": "<p>The Effectiveness of Consumer-Based Brand Equity (CBBE) Model for a Country behind: Branding Ethiopia as a Tourist Destination: Domestic Tourist Perspective in Debere Markos.</p>", 
  "title": "The Effectiveness of Consumer-Based Brand Equity (CBBE) Model for a Country behind: Branding Ethiopia as a Tourist Destination: Domestic Tourist Perspective in Debere Markos.", 
  "type": "thesis", 
  "id": "23914"
}
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Publication date:
January 5, 2026
DOI:
10.20372/nadre:23914

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