Thesis Open Access

The Effectiveness of Consumer-Based Brand Equity (CBBE) Model for a Country behind: Branding Ethiopia as a Tourist Destination: Domestic Tourist Perspective in Debere Markos.

Wubeshet Molallegn

The Effectiveness of Consumer-Based Brand Equity (CBBE) Model for a Country behind: Branding Ethiopia as a Tourist Destination: Domestic Tourist Perspective in Debere Markos.

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Publication date:
January 5, 2026
DOI:
10.20372/nadre:23914

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10.20372/nadre:23914

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