June 1, 2017 Thesis Open Access

HABTAMU ERTIRO

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{
  "description": "<p>The objective of this study is to investigate the relationship between internal marketing and employees&rsquo; organizational commitment in Awash Insurance Company (AIC). This research uses a cross-sectional study to survey the relationship between internal marketing and employees&rsquo; organizational commitment. The population of interest in this study was professional staff of AIC. One hundred and twenty three questionnaires were distributed and 106 questionnaires were returned, yielding a response rate of 86.16%. The findings reveal that there is significant relationship between internal marketing and employees&rsquo; organizational commitment. It is recommended that there is need for AIC to sensitized of their role in spearheading internal marketing initiatives, for a more proactive approach and for effective implementation of internal marketing strategies. The study will be of value to future scholars by stimulating further research to develop a better understanding of internal marketing best practices applied in Ethiopian insurance industry.</p>", 
  "license": "http://www.opendefinition.org/licenses/cc-by", 
  "creator": [
    {
      "@type": "Person", 
      "name": "HABTAMU ERTIRO"
    }
  ], 
  "headline": "THE RELATIONSHIP BETWEEN INTERNAL MARKETING PRACTICES AND EMPLOYEES' ORGANIZATIONAL COMMITMENT, THE CASE OF AWASH INSURANCE COMPANY S.C.", 
  "image": "https://zenodo.org/static/img/logos/zenodo-gradient-round.svg", 
  "datePublished": "2017-06-01", 
  "url": "https://nadre.ethernet.edu.et/record/2337", 
  "@context": "https://schema.org/", 
  "identifier": "https://doi.org/10.20372/nadre:2337", 
  "@id": "https://doi.org/10.20372/nadre:2337", 
  "@type": "ScholarlyArticle", 
  "name": "THE RELATIONSHIP BETWEEN INTERNAL MARKETING PRACTICES AND EMPLOYEES' ORGANIZATIONAL COMMITMENT, THE CASE OF AWASH INSURANCE COMPANY S.C."
}