June 1, 2017 Thesis Open Access

HABTAMU ERTIRO

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  <identifier identifierType="DOI">10.20372/nadre:2337</identifier>
  <creators>
    <creator>
      <creatorName>HABTAMU ERTIRO</creatorName>
    </creator>
  </creators>
  <titles>
    <title>THE RELATIONSHIP BETWEEN INTERNAL MARKETING PRACTICES AND EMPLOYEES' ORGANIZATIONAL COMMITMENT, THE CASE OF AWASH INSURANCE COMPANY S.C.</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2017</publicationYear>
  <dates>
    <date dateType="Issued">2017-06-01</date>
  </dates>
  <resourceType resourceTypeGeneral="Text">Thesis</resourceType>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://nadre.ethernet.edu.et/record/2337</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.20372/nadre:2336</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/aau</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/zenodo</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="http://www.opendefinition.org/licenses/cc-by">Creative Commons Attribution</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;The objective of this study is to investigate the relationship between internal marketing and employees&amp;rsquo; organizational commitment in Awash Insurance Company (AIC). This research uses a cross-sectional study to survey the relationship between internal marketing and employees&amp;rsquo; organizational commitment. The population of interest in this study was professional staff of AIC. One hundred and twenty three questionnaires were distributed and 106 questionnaires were returned, yielding a response rate of 86.16%. The findings reveal that there is significant relationship between internal marketing and employees&amp;rsquo; organizational commitment. It is recommended that there is need for AIC to sensitized of their role in spearheading internal marketing initiatives, for a more proactive approach and for effective implementation of internal marketing strategies. The study will be of value to future scholars by stimulating further research to develop a better understanding of internal marketing best practices applied in Ethiopian insurance industry.&lt;/p&gt;</description>
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