May 14, 2025 Journal article Open Access

Solomon Zeleke Dires

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  <identifier identifierType="DOI">10.20372/nadre:6915</identifier>
  <creators>
    <creator>
      <creatorName>Solomon Zeleke Dires</creatorName>
    </creator>
  </creators>
  <titles>
    <title>DETERMINANTS OF CBE BIRR MOBILE MONEY SERVICE  ADAPTION: THE CASE OF COMMERCIAL BANK OF  ETHIOPIA ARADA DISTRICT</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2025</publicationYear>
  <dates>
    <date dateType="Issued">2025-05-14</date>
  </dates>
  <resourceType resourceTypeGeneral="JournalArticle"/>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://nadre.ethernet.edu.et/record/6915</alternateIdentifier>
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    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.20372/nadre:6914</relatedIdentifier>
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  <rightsList>
    <rights rightsURI="http://www.opendefinition.org/licenses/cc-by">Creative Commons Attribution</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
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  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;This study aimed to examine the determinants of CBE Birr mobile money service adoption at Commercial Bank of Ethiopia Arada District. CBE Birr mobile money service has a significant contribution to macro and micro economy of Ethiopia. Therefore, it is expected to do more in its adoption. In examining the determinants of CBE Birr service adoption, this study used a quantitative approach. The target population for this study (33,962) has incorporated CBE Birr user (customers), who were registered and have had active account of the service, specifically at ten selected branches of Commercial Bank of Ethiopia in Arada District outline branches. The sources of data for this study were both primary and secondary. The Primary data was collected from active mobile phone account holder of customers of CBE Birr at those selected CBE Arada District outline branches. The instrument used for collection of primary data was questionnaire survey. The secondary data was collected through the internet-enabled devices and library items. The purposive sampling technique was used for the selection of the sample respondents among ten selected branches. Accordingly, 396questionnaires were distributed to all selected CBE Birr mobile money users and 353 responses were received. To fit its main and specific objectives, this study used frequency, correlation and regression model and the analysis was conducted. This study result shows, being other variables constant, perceived usefulness and perceived safety have got positive association and significant large effect on CBE Birr adoption, the remaining explanatory variables, reliable mobile network, perceived trust and perceived cost have positive association and significant influence on mobile money CBE Birr adoption by having a different exponent of beta values. Giving aggressive awareness creation and advertisement on usefulness of CBE Birr mobile money service to the public, review and upgrade the existing CBE Birr system of security, build public confidence on the system, upgrade the mobile network capacity and develop policies and strategies on mobile money service are the recommendations provided in case of this study.&lt;/p&gt;</description>
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