MEASURING SUPPLY CHAIN PERFORMANCE IN ETHIOPIAN PHARMACEUTICAL INDUSTRY USING BSC MODEL: THE CASE OF ADDIS PHARMACEUTICAL FACTORY

The objective of this research is to measure the supply chain performance of pharmaceuticals manufacturing companies of Ethiopia by studying the supply chain performance of Addis pharmaceutical factory as a unit of analysis. Descriptive and quantitative methods of research were used and data were collected by interview questions, document review and questionnaires. Document review was conducted to study especially the financial performance as factual data was needed. The performance of the supply chain was measured using balanced score card model. Based on questionnaires data were collected from employees of Addis pharmaceutical factory and distributors to measure the supply performance of APF.
The findings of the study suggested that financial, learning and growth and customer perspectives have statistically significant result. Generally, the study findings have suggested that the levels of supply chai performance is approximately moderate in the case of Addis pharmaceutical factory in terms of the four dimensions. It has also discovered that, among the four performance measurement dimensions financial perspective is comparatively in a better position in the company. From the survey conducted and filled by customers, It was found also that the company did not respond to customer orders, have no good communication system and the company does not conduct customer survey to evaluate customer satisfaction level