June 1, 2017 Thesis Open Access

Samuel Hagos

JSON-LD (schema.org) Export

{
  "description": "<p>The purpose of this study is to examine the effect of brand image on customer satisfaction and<br>\nloyalty in Ethiopian Insurance Corporation Addis Abeba customers. The study tried to explain the<br>\nrelationship between brand image and customer satisfaction and loyalty, the effect of brand image<br>\non customer satisfaction, and the mediating effect of customer satisfaction in brand imagecustomer<br>\nloyalty relationship. Brand image benefits (i.e. functional, experiential and symbolic<br>\nbenefits) are used as independent variables and customer satisfaction and customer loyalty as<br>\ndependent variables. Besides, questionnaires are used as data collection instrument from<br>\nrespondents. Correlation analysis used to analyze the relationship between the variables and<br>\nregression analysis is performed to examine the effect of brand image on customer satisfaction<br>\nand loyalty. The results showed that brand image benefits and customer satisfaction are positively<br>\ncorrelated, and customer satisfaction and customer loyalty are also significantly affected by brand<br>\nimage benefits with different degrees</p>", 
  "license": "http://www.opendefinition.org/licenses/cc-by", 
  "creator": [
    {
      "@type": "Person", 
      "name": "Samuel Hagos"
    }
  ], 
  "headline": "THE EFFECT OF BRAND IMAGE ON CUSTOMER SATISFACTION AND LOYATY", 
  "image": "https://zenodo.org/static/img/logos/zenodo-gradient-round.svg", 
  "datePublished": "2017-06-01", 
  "url": "https://nadre.ethernet.edu.et/record/4666", 
  "@context": "https://schema.org/", 
  "identifier": "https://doi.org/10.20372/nadre:4666", 
  "@id": "https://doi.org/10.20372/nadre:4666", 
  "@type": "ScholarlyArticle", 
  "name": "THE EFFECT OF BRAND IMAGE ON CUSTOMER SATISFACTION AND LOYATY"
}