February 1, 2017 Thesis Open Access

Tigist Berhanu

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    <subfield code="a">ASSESSMENT OF SUPPLY CHAIN COLLABORATION IN TOURISM INDUSTRY: TOUR OPERATORS' PERCEPTION FROM ETHIOPIA</subfield>
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    <subfield code="a">&lt;p&gt;This is a research conducted on assessment of supply chain collaboration in Ethiopian tour operation. It is conducted with the general objectives of investigating the existing level of supply chain collaboration in Ethiopian tour operation and to identify its effect on the performance and competitiveness of the industry. To address the stated research questions, the study employed non-experimental survey type research design. Data were collected from both primary and secondary sources; primary data were collected though structured and unstructured questionnaires and secondary data document analysis were made. The study employed probability sampling techniques to select the participant tour operators. Accordingly, 222 respondents were selected and participated in the study and out of these, data were obtained from 192 respondents. In order to assess the relationship between the three supply chain collaboration variables, competitive advantage and organizational performance. Correlation models was used. And Regression is followed to evaluate the direction of the relationship. Data analysis revealed that tour operators with high supply chain collaboration have high competitive advantage and high performance&lt;/p&gt;</subfield>
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