Thesis Open Access

THE EFFECTS OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION: A CASE OF COMMERCIAL BANK OF ETHIOPIA AT WERABE TOWN.

MUHDIN SHIFA

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@phdthesis{muhdin_shifa_2024_23570,
  author       = {MUHDIN SHIFA},
  title        = {{THE EFFECTS OF CUSTOMER RELATIONSHIP MARKETING ON 
                   CUSTOMER RETENTION: A CASE OF COMMERCIAL BANK OF
                   ETHIOPIA AT WERABE TOWN.}},
  school       = {Werabe University},
  year         = 2024,
  month        = jun,
  doi          = {10.20372/nadre:23570},
  url          = {https://doi.org/10.20372/nadre:23570}
}
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Publication date:
June 11, 2024
DOI:
10.20372/nadre:23570

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Keyword(s):
Bank Marketing, Relationship Marketing, Retail Banking.
Awarding University:
Werabe University
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License (for files):
Creative Commons Attribution

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Version 1 10.20372/nadre:23570 Jun 11, 2024
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