May 1, 2018 Thesis Open Access

BIRUK TESHOME

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    "description": "<p>During the past decade, the financial service industry has undergone drastic change and intense competition in Ethiopia. In increasingly competitive markets, being able to build customer loyalty is seen as the key factor in winning market share and developing a sustainable competitive advantage. It should be imperative to apply the modern innovative marketing strategy to the banking industry in Ethiopia that focuses on keeping and improving current customers rather than acquiring new customers. The objective of this study is to identify factors that influence customer loyalty in banking industry of Ethiopia. In order to achieve the aim of this study the researcher applied both descriptive and explanatory research design. The researcher selected five banks using simple random sampling techniques, and sample sizes of 384 questionnaires were distributed to respondent. The data gathered from respondent analysis is done using the SPSS software program</p>", 
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    "title": "FACTORS INFLUENCING CUSTOMERS LOYALTY: EMPIRICAL EVIDENCE FROM THE BANKING INDUSTRY IN ETHIOPIA", 
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