May 1, 2019 Thesis Open Access

HABTAMU WONDOSSEN

DataCite XML Export

<?xml version='1.0' encoding='utf-8'?>
<resource xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://datacite.org/schema/kernel-4" xsi:schemaLocation="http://datacite.org/schema/kernel-4 http://schema.datacite.org/meta/kernel-4.1/metadata.xsd">
  <identifier identifierType="DOI">10.20372/nadre:2303</identifier>
  <creators>
    <creator>
      <creatorName>HABTAMU WONDOSSEN</creatorName>
    </creator>
  </creators>
  <titles>
    <title>THE EFFECT OF INTERNAL MARKETING ON CUSTOMER SATISFACTION: THE CASE OF PRIVATE UNIVERSITIES IN BISHOFTU TOWN</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2019</publicationYear>
  <dates>
    <date dateType="Issued">2019-05-01</date>
  </dates>
  <resourceType resourceTypeGeneral="Text">Thesis</resourceType>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://nadre.ethernet.edu.et/record/2303</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.20372/nadre:2302</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/aau</relatedIdentifier>
    <relatedIdentifier relatedIdentifierType="URL" relationType="IsPartOf">https://nadre.ethernet.edu.et/communities/zenodo</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="http://www.opendefinition.org/licenses/cc-by">Creative Commons Attribution</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;The purpose of this paper is to explore the effect of internal marketing on customers&amp;rsquo; satisfaction the case of Private Universities in Bishoftu Town. The study was Explanatory and quantitative in its approach. A structured questionnaire was developed. The hypotheses were simultaneously tested on a sample of 267 out of 316 questioners distributed to customers and employees of the universities by selecting convenience sampling technique, giving a valid response rate of 84 percent. Several analytical techniques were used to assess the relationships among the variables under investigation such as Pearson correlation, multiple linear regressions. The application used to analyze and examine the hypotheses is the SPSS V20. The findings of this study have shown a significant effect of internal marketing dimensions on customer satisfaction at the level of (&amp;alpha; &amp;le; 0.05.The entire IM dimension in this study is positively correlated with customer satisfaction. The regression result shows that the adjusted R Square value was .622 and this implied that IM dimensions (predictors) accounts for 62.2% of the variation in customer satisfaction which is significant and 37.7% are other extraneous variables that can affect customer satisfaction&lt;/p&gt;</description>
  </descriptions>
</resource>