Thesis Open Access

A THESIS PAPER ON THE EFFECT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: IN THE BANK OF ABYSSINIA IN CASE OF SIMADA BRANCH.

Getasew Atinafu

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@misc{getasew_atinafu_2025_21172,
  author       = {Getasew Atinafu},
  title        = {{A THESIS PAPER ON THE EFFECT OF RELATIONSHIP 
                   MARKETING ON CUSTOMER LOYALTY: IN THE BANK OF
                   ABYSSINIA IN CASE OF SIMADA BRANCH.}},
  month        = nov,
  year         = 2025,
  publisher    = {National Academic Digital Repository of Ethiopia},
  doi          = {10.20372/nadre:21172},
  url          = {https://doi.org/10.20372/nadre:21172}
}
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Publication date:
November 7, 2025
DOI:
10.20372/nadre:21172

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