Thesis Open Access

Department of Marketing Management Post Graduate Program unit

Tefera Workalemahu


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    <dct:title>Department of Marketing Management Post Graduate Program unit</dct:title>
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    <dct:description>&lt;p&gt;The purpose of this study was to examine factors that influence the distribution performance of Muger cement factory. The guiding research question of this study was `` To what extent dose financial capacity, transport outsourcing and information system impact the distribution performance of Muger cement factory. The study used a stratified method of sampling technique on sample respondents Muger cement management staffs comprising of 2-top management, 9-process owners and 82-team leaders: who are located at Muger, Tatek and Addis Ababa cement. A structured questionnaire was developed by the researcher and a quantitative data was gathered and used. From the distributed 93-questionaire, 78 of them are responded which constitute more than 80 percent of response rate.&lt;/p&gt;</dct:description>
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