Thesis Open Access

IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER LOYALTY: A CASE OF COMMERCIAL BANK OF ETHIOPIA, DILLA BRANCH

SHEMSU ZULAL

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@phdthesis{shemsu_zulal_2025_13562,
  author       = {SHEMSU ZULAL},
  title        = {{IMPACT OF CUSTOMER RELATIONSHIP MARKETING  ON 
                   CUSTOMER LOYALTY: A CASE OF COMMERCIAL  BANK OF
                   ETHIOPIA, DILLA BRANCH}},
  school       = {Dilla University},
  year         = 2025,
  month        = jul,
  doi          = {10.20372/nadre:13562},
  url          = {https://doi.org/10.20372/nadre:13562}
}
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Publication date:
July 28, 2025
DOI:
10.20372/nadre:13562

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10.20372/nadre:13562

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Keyword(s):
Commitment, Communication, Conflict handling, Customer loyalty, Trust
Awarding University:
Dilla University
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License (for files):
Creative Commons Attribution

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