Thesis Open Access

THE PRACTICE AND EFFECT OF INTEGRATED MARKETING COMMUNICATIONS ON PERFORMANCE OF COMMERCIAL BANK OF ETHIOPIA (INTHE CASE OF DILLA CITY BRANCHES)

HAIMANOT YITNA

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@phdthesis{haimanot_yitna_2025_13351,
  author       = {HAIMANOT YITNA},
  title        = {{THE PRACTICE AND EFFECT OF INTEGRATED MARKETING 
                   COMMUNICATIONS ON PERFORMANCE OF COMMERCIAL BANK
                   OF ETHIOPIA (INTHE CASE OF DILLA CITY BRANCHES)}},
  school       = {Dilla University},
  year         = 2025,
  month        = jul,
  doi          = {10.20372/nadre:13351},
  url          = {https://doi.org/10.20372/nadre:13351}
}
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Publication date:
July 28, 2025
DOI:
10.20372/nadre:13351

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10.20372/nadre:13351

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Keyword(s):
Integrated Marketing Communication tools, Practice, effect, bank Performance
Awarding University:
Dilla University
License (for files):
Creative Commons Attribution

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