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EFFECT OF MARKETING MIX STRATEGY ON SMALL AND MEDIUM ENTERPRISE PERFORMANCE: IN THE CASE OF GURAGE ZONE SELECTED TOWN

MULUKEN SOLOMON KEDIR

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@misc{muluken_solomon_kedir_2022_13150,
  author       = {MULUKEN SOLOMON KEDIR},
  title        = {{EFFECT OF MARKETING MIX STRATEGY ON SMALL AND 
                   MEDIUM ENTERPRISE PERFORMANCE: IN THE CASE OF
                   GURAGE ZONE SELECTED TOWN}},
  month        = jul,
  year         = 2022,
  publisher    = {National Academic Digital Repository of Ethiopia},
  doi          = {10.20372/nadre:13150},
  url          = {https://doi.org/10.20372/nadre:13150}
}
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Publication date:
July 13, 2022
DOI:
10.20372/nadre:13150

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Keyword(s):
Marketing Strategy, Marketing Mix 4ps,Strategy, and Small and Medium Enterprises, Performance.
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Creative Commons Attribution

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